Alay Active
Client
Ali Ashraf
Category
Logomark Design
Logotype Design
Project Summery
Alay Active is a performance basewear brand. And this is a part of already existing brand named ALAY. They wanted a creative, unique and memorable logomark which also showed some resembles to their original ALAY logo. Their target audience was men and women both between the ages of 18 to 45.
The logotype I created combines elements of letters A, A, hardworking, running and also shows some resembles to the original logo of ALAY.
The typeface selected contains a heavy weighted display (serif) which was used to make the logo feel more comfortable and best for performance base wear.
Working with Tahir was an absolute pleasure from start to finish. Not only did he provide exceptional help and understanding when it came to my brand vision and goals, he was also able to execute that vision above and beyond what I was expecting. Tahir's keen eye for aesthetics and understanding of my vision resulted in a logo that perfectly represents my business. Highly professional, incredibly responsive all while helping us discover our brand identity. Best business decision I have made. I would highly recommend to anyone!
Ali Ashraf